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    环氧地坪工程公司如何正确选择厂家供应商

    2018-11-03 11:49:28 无锡盛发地坪科技有限公司 阅读

    随着环氧地坪行业的迅猛发展,在市场信息化的今天,环氧地坪材料产品日新月异,市场行情错综复杂,给予我们众多环氧地坪工程商如何正确选择厂家供应商带来巨大的困惑。部分环氧地坪工程商因不慎重选择了不正规厂家的产品或服务,给自己及自己的客户造成了不可挽回的损失,不仅影响了自己企业的发展,而且给自己造就不良的行业口碑,与优质工程项目擦肩而过,难以拿到第一手工程项目,从业多年,无一工程案例。那么,作为环氧地坪工程商该如何正确选择厂家供应商?

    With the rapid development of epoxy flooring industry and the rapid development of market information, epoxy flooring materials products are changing with each passing day, and the market is complex, which has caused great confusion for many epoxy flooring engineers how to choose manufacturers and suppliers correctly. Some epoxy floor engineers have carelessly chosen irregular manufacturer's products or services, which has caused irreparable losses to themselves and their customers, not only affected the development of their own enterprises, but also created bad industry reputation for themselves, and passed by high-quality projects, so it is difficult to get the first-hand project. For many years, there is no engineering case. Then, as an epoxy floor engineer, how can we correctly select suppliers? 一、选择适合自己的厂家供应商

    First, choose suppliers that are suitable for their manufacturers.

    环氧环氧地坪工程商应根据自己公司的市场定位来正确选择厂家供应商。市场定位包含经营理念、客户群体、企业规模、市场行情、发展战略等,如果自己所拥有的客户群体为中高端客户群体,建议你在材料、设备、耗材寻求一些中高端的品牌厂商合作;如果自己的企业正处于发展阶段,建议你寻求一些注重服务的品牌厂商合作;如果自己有在环氧地坪行业持续发展,做大做强的经营理念,建议你寻求一些有资历的品牌厂商合作;如果自己刚进入环氧地坪行业,建议你寻求两家以上的同类产品品牌厂商合作。

    The epoxy floor manufacturers should choose suppliers according to their company's market positioning. Market positioning includes business philosophy, customer group, enterprise scale, market quotation, development strategy, etc. If the customer group you own is middle and high-end customer group, it is suggested that you seek cooperation between some middle and high-end brand manufacturers in materials, equipment and consumables; if your enterprise is in the stage of development, it is suggested that you seek cooperation between them. Seek the cooperation of some service-oriented brand manufacturers; if you have the concept of sustainable development in the floor industry and become bigger and stronger, I suggest you seek the cooperation of some qualified brand manufacturers; if you have just entered the epoxy floor industry, I suggest you seek the cooperation of more than two similar product brand manufacturers.

    二、选择正真的厂家供应商

    Two, choose genuine suppliers.

    环氧地坪行业目前在国内属于新兴行业,行业管理缺乏许多健全的管理机制,导致行业出现现行的混乱状态。不论哪一个行业,正真的厂家需具备正规的企业组织机构、生产经营实体、合法的产品品牌商标等条件,而并非个人行为。所以地坪工程商在选择厂家供应商时,建议实地考察对方,考察的费用远远超出你后期合作的价值。

    Epoxy flooring industry is currently a new industry in China. The industry management lacks many sound management mechanisms, which leads to the current chaotic state of the industry. Regardless of which industry, a genuine manufacturer needs to have formal business organization, production and operation entity, legitimate product brand trademarks and other conditions, rather than personal behavior. Therefore, when choosing suppliers, floor engineers recommend to inspect each other on the spot. The cost of inspection far exceeds the value of your later cooperation.

    三、选择优质的厂家供应商

    Three, choose the supplier of high quality manufacturer.

    环氧地坪工程商避免因错误选择厂家供应商造成经济,应选择优质的厂家供应商。优质的厂家供应商一般具备以下特征:

    Epoxy flooring engineers should choose high quality suppliers to avoid economic problems caused by wrong selection of suppliers. Suppliers of quality suppliers generally have the following characteristics:

    1. 具有一定的行业知名度与影响力

    1., has a certain degree of industry visibility and influence.

    2. 注重企业在行业中的口碑及产品形象

    2. pay attention to the word-of-mouth and product image of enterprises in the industry.

    3. 拥有过硬的产品质量及创新能力

    3. have excellent product quality and innovative ability.

    4. 关注产品给客户带来的价值与效益

    4. pay attention to the value and benefits brought by products to customers.

    5. 建全营销服务体系和团队

    5. establish a marketing service system and team.

    6. 重视客户的市场保护与扶持的商务政策

    6. attach importance to customer's market protection and support business policy

    7. 企业及职员讲诚信,负责任,敢于担当

    7. enterprises and staff should be honest, responsible and dare to take responsibility.

    8. 会实际性投入品牌推广协助客户开拓市场

    8., we will invest in brand promotion to help customers develop the market.

    9. 具备战略性企业发展规划及经营思路

    9. strategic business development plan and management ideas.

    10. 积极响应客户的建议与提案

    10. respond positively to customer suggestions and proposals.

    三、错误选择厂家供应商的影响

    Three, the wrong choice manufacturers suppliers influence

    对于行业资深的地坪工程商,在企业的发展过程中,相信都有过错误选择厂家供应的经历,对于其影响应该颇有感受。一般情况下,错误选择厂家供应商会给地坪工程带来如下的影响:

    For the industry veteran floor engineers, in the process of enterprise development, I believe that they have experienced the wrong choice of suppliers, and should have a feeling about its impact. Under normal circumstances, the wrong choice of suppliers will bring the following effects to the floor project.

    1.购买了所谓的厂家产品得不到及时的服务,直接造成项目上的经济损失。

    1. the purchase of the so-called factory products can not get timely service, directly causing economic losses on the project.

    2.同类产品批次质量不一,造成工程项目丢失或经济赔偿。

    2. the batch quality of the same kind of products is different, resulting in loss of project or financial compensation.

    3.从业多年,无一案例工程供甲方考察,与优质工程项目擦肩而过。

    3. after many years of work, there is no case study for the first party to inspect, and pass the high quality project.

    4.每接一个工程项目,花费更多的时间与精力在寻找厂家供应商。

    4. each project takes more time and effort to find suppliers.

    5.凭感觉考察所谓的厂家供应商,纠结自我判断力,耗时耗力在选择厂家供应商。

    5. Inspecting the so-called suppliers by feeling, entanglement with self-judgment, time-consuming and energy-consuming in the selection of suppliers.

    6.给予虚假的厂家供应商充当了白老鼠的市场角色。

    6., giving false manufacturer suppliers the market role of white mice.

    7.被不正规的厂家供应商干预了自我企业的发展进程,耽搁了企业的发展良机。

    7. Informal manufacturers and suppliers interfere with the development process of their own enterprises, delaying the development opportunities of enterprises.

    8.错误选择市场定位低下的厂家供应商,企业在行业中的地位与声誉明显下滑。

    8. The position and reputation of enterprises in the industry have obviously declined when they choose manufacturers and suppliers with low market positioning wrongly.

    9.避开了优质厂家供应商的选择,与优质厂家供应商无缘合作,成就了竞争对手。

    9. Avoiding the choice of suppliers from high-quality manufacturers, we have no chance to cooperate with suppliers from high-quality manufacturers and have achieved our competitors.

    10.得不到行业的前卫产品及行业发展趋势信息,落伍行业。

    10., we can not get the information of the avant-garde products and the development trend of the industry.

    四、正确理解厂家供应商的产品价格

    Four. Correctly understand manufacturer's product price.

    产品价格是正确选择厂家供应商的一部分,往往严重干预了绝大部分地坪工程商选择厂家供应商的决策。产品价格解释:产品价格=产品成本+厂家利润+厂家运营费用,厂家运营费用=产品研发费用+品牌推广费用+销售服务费用,从以上解释可分析如下:

    Product price is a part of the correct selection of suppliers, which often seriously interferes with the decision-making of most floor engineers to choose suppliers. Interpretation of product price: product price = product cost + manufacturer's profit + manufacturer's operation cost, manufacturer's operation cost = product development cost + brand promotion cost + sales service cost. From the above explanation, we can analyze as follows:

    1.不含厂家运营费用,产品价格自然较低。

    1. no factory operation cost, and the price of products is naturally low.

    2.不含厂家运营费用就没有产品研发费用费用,产品技术自然落后,质量一般。

    2. Without the operating expenses of the manufacturer, there will be no cost of R&D of the product. The product technology is naturally backward and the quality is general.

    3.不含厂家运营费用就没有产品品牌推广费用,显然产品价值不大,也就是地坪工程采用此类产品不会获得更多的利益。

    3. There is no brand promotion cost without the operating cost of the manufacturer. Obviously, the value of the product is not great, that is to say, the floor project will not gain more benefits by using this kind of product.

    4.不含厂家运营费用就没有产品销售服务费用,没有销售服务的产品,只能给地坪工程商带来不安全、不长远的利益。

    4. Without the operating expenses of the manufacturer, there will be no product sales service costs. Without the products of sales service, it can only bring unsafe and not long-term benefits to the floor engineers.

    5.不含厂家运营费用,产品价格低,产品的成本也就低,产品的成本低,那么原材料及加工成本也低,结果产品的质量也只能是低,产品的质量低,做出来的工程项目质量也就低。

    5. Excluding the operating costs of manufacturers, the product price is low, the cost of products is low, the cost of raw materials and processing costs are low, the quality of products can only be low, the quality of products is low, and the quality of projects made is low.


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