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    环氧地坪漆价格竞争VS客户价值需求!

    2018-11-02 06:44:06 无锡盛发地坪科技有限公司 阅读

    价格竞争是指企业运用价格手段,通过价格的提高、维持或降低,以及对竞争者定价或变价的灵活反应等,来与竞争者争夺市场份额的一种竞争方式。就环氧地坪行业而言,客户对产品的价值需求主要有两个层次。首先,产品性能价值,即是产品的环保性能、安全性能。产品的功能性能,如耐磨性得到满足之后,环保性、安全性就最为重要;其次,细分性能价值,针对不同的客户需求来研发产品,产品自然就有了差异性,所以能够满足这一价值层次的产品最容易独立于市场成为创新品类。

    Price competition refers to a competitive way for enterprises to compete with competitors for market share by means of price increase, maintenance or reduction, and flexible reaction to competitors'pricing or price change. As far as the epoxy floor industry is concerned, there are two levels of customer demand for products. First of all, the product performance value is the environmental performance and safety performance of the product. Functional properties of products, such as wear resistance, environmental protection and safety are the most important; secondly, subdividing performance value, developing products according to different customer needs, products will naturally have differences, so products that can meet this value level are most likely to become innovative products independent of the market. 任何产品竞争不如“价值竞争”,环氧地坪漆也不例外。满足客户需求的价值分向上和向下两种:向上的价值追求的是性价比,更高效、更安全可靠等优势;向下的价值追求的是低廉的价格,价格一直向下降,没有最低,只有更低,直到企业无利可图,导致厂家偷工减料,产品质量下降,出现恶性循环。

    Any product competition is inferior to "value competition", epoxy floor paint is no exception. There are two kinds of value to satisfy customers'needs: the upward value pursues the advantages of performance-price ratio, higher efficiency, safer and more reliable; the downward value pursues the low price, the price has been declining, there is no minimum, only lower, until the enterprise is unprofitable, leading to jerry-building, product quality. A vicious circle is falling.

    产品的本质是要回到满足客户的使用价值上,向下的价值是否能满足客户的价值呢?

    The essence of the product is to return to satisfying the customer's use value. Can the downward value satisfy the customer's value?

    满足客户价值需求,企业才能找到创新和升级的发力点;源于客户需求,才能牢牢吸引消费者。

    Only by satisfying customer value needs can enterprises find the driving force of innovation and upgrading, and only by meeting customer needs can they firmly attract consumers.



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