1, "new" refers to the epoxy floor products and technology. Epoxy floor products have developed from the original single wear-resistant floor to epoxy resin floor, anti-corrosion floor, PVC floor, cement self-leveling, artistic concrete floor and so on. Epoxy floor has developed into epoxy colored sand, epoxy terrazzo and so on, a wide range of varieties. Each product is classified and self-contained, such as epoxy floor, including coating, high-strength mortar, self-leveling, water-based environmental protection, colorful sandy beauty, heavy, conductive electrostatic type, and so on. Especially colored sand and epoxy quartzite and other new varieties, the market acceptance is very fast. 2、“热”，是指地坪市场竞争进入白热化。由于地坪产品技术含量相对不高，在资金、管理和行业标准等方面也没有特别的要求，因此入行的门槛相对较低。近年来随着北方地区地坪市场的扩大，进入本行业的企业越来越多，行业竞争越来越激烈，特别是一些小企业加入后为了分得一杯之羹，不惜手段盲目杀价，导致产品价格和行业利润逐步走低，以水泥色耐磨地面为例，目前在北京市场的价格已降至每平方米10元左右，普通环氧地坪也只能勉强维持成本。
2, "hot" means that the competition in the floor market is getting hotter. Because the technical content of floor products is relatively low, and there are no special requirements in terms of capital, management and industry standards, the threshold for entry is relatively low. In recent years, with the expansion of the floor market in the northern region, more and more enterprises enter the industry, the industry competition is becoming more and more fierce, especially after some small enterprises joined in order to get a share of the soup, regardless of the means of blind bargaining, resulting in product prices and industry profits gradually lower, to cement color wear-resistant floor, for example, at present. The price of Beijing market has dropped to about 10 yuan per square metre, and ordinary epoxy floor can only barely maintain the cost.
3, "high" refers to the continuous improvement of customers' demand for products and the high output value of projects. From the function point of view, the floor should not only play a traditional role, that is, bearing static and dynamic loads, bearing friction loss, impact damage and water, acid, alkali, salt, oil, detergent and other liquid erosion, customers also require their appearance beautiful, color consistent, so the floor also assumes the role of beautifying the environment, a few customers even want to The floor has special functions such as explosion-proof, fireproof and antistatic. From the quality point of view, customer requirements are getting higher and higher, and some customers require a clear agreement on the length of service. From the output value, along with the customer's attention to the ground and the increase of the construction scale, the output value of the single project of the floor project is also increasing. For example, the output value of the epoxy floor of an underground garage contracted by some companies is 3 million yuan, and the wear-resistant floor of a logistics depot is more than 2 million yuan. Many tobacco construction projects, such as epoxy colored sand and epoxy stone, have participated in. In the bidding of BL, the target is more than ten million yuan.
4, "big" refers to the large capacity of the floor market. Beginning in 1999, the sales of floor products in Beijing were not accepted by customers. It was very difficult to sell the products and the volume of business was very small. However, after several years of unremitting efforts, the advantages of the products were gradually accepted and recognized by customers. Now, the factories, workshops, warehouses, logistics centers, supermarkets, exhibition halls, garages, parking spaces in Beijing are being built. The vast majority of venues and other occasions use floor products as the ground, only Beijing's annual market is more than 3 million square meters. In addition, Tianjin, Shenyang, Changchun and other northern cities also have a lot of consumption. It can be foreseen that with the rapid development of economy, the market scale of floor products in the northern region will become larger and larger.
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