Analyzing the reasons behind the scenes, it generally includes: paint products are mostly durable goods, but also low-frequency consumer goods, occupying a larger space, relatively high cost, product characteristics, consumer needs and purchasing habits and other restrictions on the paint industry e-commerce; paint costs belong to the experience economy, compared to fake online stores, traditional consumers on-line But embracing the Internet is a sharp turning point. In this reality, the paint industry must first figure out what to do.
In the Internet era, the structure of the signal organization has undergone profound changes, the paint industry should accurately grasp such changes, increase the viscosity of fans, promote their sharing and dissemination. Selling and spreading.
Nowadays, some coatings companies and stores are struggling with the problem of putting the focus of development on the line and still off the line, but in fact, online development does not conflict with off-line development. It helps to tap the potential of spending.
That is to say, E-commercialization of the market makes the industry from closed to open, so that limited customers become endless consumers, consumers can choose online and then go offline experience. Experience the form.
Thirdly, do a good job of logistics and service hub. Logistics development in the past is not today, distribution rate and service is constantly improving. For the coating industry, countless enterprises have a long production cycle, choose the form of "sales and production", it is difficult to meet the market needs of "small fast." At the same time, the volume of products is large, if the inventory increases, the cost will be virtual high, for electric enterprises. The paint industry must fully consider the above crisis, optimize the distribution hub, and improve the quality of service.
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