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    分析我国环氧地坪涂料行业的发展趋势

    2018-10-30 08:25:32 无锡盛发地坪科技有限公司 阅读

    解析背地的缘故,大体包含:涂料产物大多是耐用品,也是低频花费品,所占空间较大,本钱相对较高,产物特点、花费者运用需要以及采购习性等限定了涂料行业的电商化;涂料花费属于体验经济,相对于假造的线上店,传统花费者对线下体验店更加定心.可是,拥抱互联网是急转直下,在这样的现实眼前,涂料行业肯定先想清楚何如做才行.

    Analyzing the reasons behind the scenes, it generally includes: paint products are mostly durable goods, but also low-frequency consumer goods, occupying a larger space, relatively high cost, product characteristics, consumer needs and purchasing habits and other restrictions on the paint industry e-commerce; paint costs belong to the experience economy, compared to fake online stores, traditional consumers on-line But embracing the Internet is a sharp turning point. In this reality, the paint industry must first figure out what to do. 

    在互联网时期,信号组织结构产生了深切转变,涂料行业应当确切掌握这类转变,升高粉丝黏度,促进他们共享散播.涂料行业花费主力缓缓向"80后""90后"转移,他们广泛拥有互联网思维,涂料行业更应利用花费者口碑在互联网长进行营销以及散播.

    In the Internet era, the structure of the signal organization has undergone profound changes, the paint industry should accurately grasp such changes, increase the viscosity of fans, promote their sharing and dissemination. Selling and spreading.

    次要,线上与线下良性互动.当今,有些涂料企业以及卖场纠结的是把发展重心放在线上仍然线下的问题,但实际上,线上开辟与线下发展并不冲突.线上花费简化了传统花费的畅通枢纽,肯定水准上缓和了商家与花费者信号不对称的问题,有助于开掘花费潜能.

    Nowadays, some coatings companies and stores are struggling with the problem of putting the focus of development on the line and still off the line, but in fact, online development does not conflict with off-line development. It helps to tap the potential of spending.

    也即是说,市场电商化让行业从紧闭转向开放,让有限的客户变成无尽的花费者,花费者能够在线上选择后再去线下体验."竟然在线"即是为线下市场服务,没有出售目的的审核,只承担帮助线下市场电商发展的使命,是一种"线上出售,线下体验"的形式.

    That is to say, E-commercialization of the market makes the industry from closed to open, so that limited customers become endless consumers, consumers can choose online and then go offline experience. Experience the form.

    再次,做好物流以及服务枢纽.物流发展昔不当今,配送速率以及服务也不停改善.对涂料行业来说,无数企业制作周期长,多选用"以销定产"的形式,很难知足"小快灵"的市场需要,同时,产物体积较大,若库存增添,本钱就会虚高,对电商企业是极大的挑衅.涂料行业肯定充分考虑上述危机,优化配送枢纽,升高服务品质.

    Thirdly, do a good job of logistics and service hub. Logistics development in the past is not today, distribution rate and service is constantly improving. For the coating industry, countless enterprises have a long production cycle, choose the form of "sales and production", it is difficult to meet the market needs of "small fast." At the same time, the volume of products is large, if the inventory increases, the cost will be virtual high, for electric enterprises. The paint industry must fully consider the above crisis, optimize the distribution hub, and improve the quality of service.



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