For a long time, the traditional square tube manufacturers have been unable to get rid of the strategic and personalized marketing. In the "Internet +" outlet, products, logistics, after-sale services and so on can not adapt well to the market demand, which is a major reason for the "capsizing" of the manufacturers. On the other hand, it is also an important obstacle for e-commerce talents not to be on their own. Many traditional square managers, from factories to e-commerce, from production to sales, do not really understand e-commerce or even party managers in their position, "All the problems, they are pushed to the factory. In this way, many regular factories can hardly cooperate with them, but can only find small factories, which is more problematic. Some insiders believe that the lack of professionals has led to the lack of E-commerce genes in traditional square-managed manufacturers, which has fundamentally caused the unfavorable survival and development situation of square-managed e-commerce. With the advent of the Internet era, e-commerce channels have provided a booming wing for the transformation and upgrading of Fangguan manufacturers. Nowadays, there are more and more local brands in the field of layout e-commerce, which fully caters to the current trend of online shopping. However, there are many thorns on the way of the square tube manufacturers. It can be said that the layout of the enterprises has not yet formed a good business model. Then, in the face of this situation, how should the square tube manufacturers take this road?
On-line and off-line Chambers are in urgent need of forming closed-loop complementary advantages
It is not difficult to see that, when we manage manufacturers in the development of e-commerce business, the thinking is still in the "selling" stage. In operation, the Internet is only regarded as a sales platform, and the sales mode is similar to the traditional mode. For traditional managers, e-commerce seems to be just a virtual exhibition hall, unified warehouse and cashier for offline products. As long as it sells well, OK will not sell for the time being. Anyway, offline products are not suitable for online sales, and offline products will always be the focus. In such a mode of thinking, the business platform of square-controlled manufacturers will inevitably have conflicts of interest with the existing offline sales terminals, which will cause the rebound of these dealers and eventually come to a dark end. The two main channels that should complement each other were unable to form a closed-loop, instead, they became a pattern of divisive resistance to etiquette.
To solve this problem, we must reconsider the division of labor from the perspective of supply chain, that is, how to make the existing channels become the support and advantages of e-commerce, rather than peeling off each other.
Professionals are urgently needed to improve the situation in the face of Internet disobedience
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