In recent years, the market environment has been depressed, and the cost of raw materials has been rising steadily. Square tube manufacturers are falling into a new round of reshuffling with changeable forms and complicated situation. Natural selection is the survival of the fittest. In such a deteriorating business environment, where can manufacturers find confidence to quickly defuse market pressure? The market environment is changing day by day, along with new technologies, new products, new business models and means, while other industry giants continue to cross-border entry. Even if the market is no longer stable, we must stabilize the military. At this time, square managers should pay more attention to the development of their soft power, maintain their own enterprise personality, firm unique development path, and not easily be disturbed by the outside world. In the overall business strategy, we must have our own very clear direction and objectives. We can no longer adopt the old "follow-and-imitate" strategy, but always follow other enterprises, so it is easy to slow down in strategic decision-making. Whether large enterprises or small businesses, in the current environment, they need to find their own way out in the way of "doing what they can".
Precision and detail
Market turmoil is not necessarily a bad thing, but may also mean an increase in business opportunities. At present, compared with the past, the complexity and difficulty of the first-line management market operation has been greatly improved. Firstly, the operating profit has fallen sharply, and secondly, the investment of resources and energy has risen sharply. A large number of square managers are under pressure at both ends. Faced with this situation, all manufacturers should do three most precise operations: one is to face the first-line marketing operation means, the second is to help manufacturers improve the accuracy of market development capabilities, and the third is to face the accuracy of user demand capture capabilities.
Dare to put in and get on time
Facing the cold winter market, we should dare to invest more. Increase investment and get greater returns when others withdraw. All managers must dare to invest in the key and core links. Increased investment in Internet tools, intelligent manufacturing and product quality, which can produce results and values, often yields twice the result with half the effort. In addition to daring to invest, we should also adopt a firm determination and attitude towards ourselves to promote the rapid landing of all changes, achievements and innovations. After the cold winter, the square tube manufacturers will reduce their investment, which is undoubtedly "the reverse of the end". In the next market competition process, we must pay close attention to the investment of quality and intelligence within the enterprise. At the same time, we must also invest in the experience of high-end new product promotion and after-sales service for users. Square managers need to build a strong and rapid market execution capability.
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