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    方管厂家如何应对市场经营环境逐渐恶化?

    2019-06-27 10:38:46 无锡盛发地坪科技有限公司 阅读

    近年市场大环境不景气,原材料成本也是节节攀升,方管厂家正陷入新一轮形式多变、局面复杂的洗牌中。物竞天择,适者生存。在这样持续恶化的经营环境中,方管厂家从何处寻找信心来快速化解市场压力呢?方管市场环境每天日新月异,伴随着新技术、新产品,还有新的经营模式和手段,同时不断有其它行业巨头跨界进入。即使市场再不稳定,也一定要稳定军心。在这个时候,方管厂家更应注重自己软实力的发展,保持自己企业的个性,坚定独特的发展道路,不轻易为外界纷纷扰扰所动摇。在整体经营战略上,一定要有自己非常清晰的方向和目标。不能再采取过去的"跟随模仿"策略,总是跟在别的企业后面走,这样很容易在战略决策上慢半拍。无论大企业,还是小商家,在当前的环境下都需要以"量力而行"的方式找到自己的出路。

    In recent years, the market environment has been depressed, and the cost of raw materials has been rising steadily. Square tube manufacturers are falling into a new round of reshuffling with changeable forms and complicated situation. Natural selection is the survival of the fittest. In such a deteriorating business environment, where can manufacturers find confidence to quickly defuse market pressure? The market environment is changing day by day, along with new technologies, new products, new business models and means, while other industry giants continue to cross-border entry. Even if the market is no longer stable, we must stabilize the military. At this time, square managers should pay more attention to the development of their soft power, maintain their own enterprise personality, firm unique development path, and not easily be disturbed by the outside world. In the overall business strategy, we must have our own very clear direction and objectives. We can no longer adopt the old "follow-and-imitate" strategy, but always follow other enterprises, so it is easy to slow down in strategic decision-making. Whether large enterprises or small businesses, in the current environment, they need to find their own way out in the way of "doing what they can".

    经营精准重细节

    Precision and detail

    市场的混乱并不一定是坏事,也可能意味着商机的增加。当前,一线方管市场操作的复杂性和难度,与过去相比是大幅度提升。一是经营利润大幅下滑,二是投入资源和精力大幅上涨,大量方管厂商就是“两头受压”。面对这种情况,所有厂商最应该做的就是三个经营精准化:一是,面向一线市场营销操作手段的精准化,二是厂家帮助商家提升市场开拓能力精准化,三是厂商直面用户需求捕捉能力的精准化。

    Market turmoil is not necessarily a bad thing, but may also mean an increase in business opportunities. At present, compared with the past, the complexity and difficulty of the first-line management market operation has been greatly improved. Firstly, the operating profit has fallen sharply, and secondly, the investment of resources and energy has risen sharply. A large number of square managers are under pressure at both ends. Faced with this situation, all manufacturers should do three most precise operations: one is to face the first-line marketing operation means, the second is to help manufacturers improve the accuracy of market development capabilities, and the third is to face the accuracy of user demand capture capabilities.

    敢于投入掐准点

    Dare to put in and get on time

    面对寒冬市场,我们更应该敢于投入。在别人撤退的时候加大投入获得更大回报。所有方管厂商必须要在关键、核心环节上敢于投入。在能产生效果和价值的互联网工具、智能制造和产品精品化等环节上加大投入力度,往往能获得事半功倍的收获。除了敢于投入,还要采取对自己狠的决心和态度,推动一切变革、成果和创新的快速落地。方管厂商在遭遇寒冬之后,就一刀切减少投入,这无疑是"本末倒置"。在接下来的市场竞争过程中,对于企业内部的品质、智能等环节的投入,一定要狠下心;同时,在面向用户的中高端新品推广和售后服务等环节的体验投入,也必须要真金白银。方管厂商需要建立一套强大而迅速的企业市场执行能力。

    Facing the cold winter market, we should dare to invest more. Increase investment and get greater returns when others withdraw. All managers must dare to invest in the key and core links. Increased investment in Internet tools, intelligent manufacturing and product quality, which can produce results and values, often yields twice the result with half the effort. In addition to daring to invest, we should also adopt a firm determination and attitude towards ourselves to promote the rapid landing of all changes, achievements and innovations. After the cold winter, the square tube manufacturers will reduce their investment, which is undoubtedly "the reverse of the end". In the next market competition process, we must pay close attention to the investment of quality and intelligence within the enterprise. At the same time, we must also invest in the experience of high-end new product promotion and after-sales service for users. Square managers need to build a strong and rapid market execution capability.

    在这样变幻莫测的市场环境中,方管厂商应保持本心不变,更应该积极关注市场动态,结合自身优势和症结,做出快速的应变,如此才能顺利度过寒冬。



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